Create a Samsung Pixel

A pixel is a small snippet of code that tracks user interactions on your website, providing valuable insights into user behavior and campaign performance to enhance your marketing efforts.

Implementing dynamic pixel Order ID and Value collection

For advanced implementations where Return on Ad Spend (ROAS) metrics are planned and a Tag Manager is in use, the Samsung pixel can be enhanced to support the collection of Order ID and Order Value. See the Implementing Samsung pixels page for instructions.

Creating a Samsung pixel

Follow these steps to create a Samsung pixel:

1. Navigate to the Ad Manager portal.

2. At the top of the screen, click Tools > Event Manager.
   
   

3. Click the New Pixel button.

4. In the Pixel Details section, complete the following.

   1. Enter pixel name.

   2. Choose which conversion type you want your pixel to track (Purchase, Page View, or Lead Generation).

   3. Copy the base code displayed in the text box.

   4. Paste the pixel code on every page of your website.
      

5. Click Publish.Your pixel populates in the New Pixel screen, as shown in the image below.
   To change the name of your pixel, click the link of the pixel you want to change in the Pixel Name column (see the following image), and enter the new name in the Pixel Details section. Click Publish when finished.
   

Next steps

Learn more about how to use the Samsung pixel:

• Create a campaign

• Pixel Implementation Guide