Report metrics

Advertiser

Advertiser name

Advertiser ID

Advertiser identifier

Average Progress

Average progress measures how far the creative was viewed by the user on average. The value displayed is the exact percentage, not the percentile.

Budget

Total budget for the campaign (in USD) per campaign plan.

Campaign End Date

End date of the campaign

Campaign ID

Campaign identifier

Campaign name

Name of the campaign

Campaign Start Date

Start date of the campaign

Completed

The number of times a video was viewed to the end.

Completion rate

The percentage of times a video was viewed to the end.

Conversion rate

The percentage of conversions attributed to impressions within conversion window.

Calculation: Conversion rate = (Web conversions/Impressions) * 100

Country

Country name

CPA

CPA (cost per Action) is defined as the total cost for an attributed conversion.

Calculation: CPA = Spend/Conversions

CPM

CPM (cost per mille) is the cost per thousand impressions.

Creative ID

Creative identifier

Creative Name

Name of creative

Creative Size

Size of the video creative

Creative Type

Creative type

Day

Date

DMA

Designated Market Area

Impression

Number of times an ad Impression was served.

Month

Month

Reach

Reach is defined as number of unique devices that have been exposed to the ad at least once from targeted Audience.

ROAS

ROAS (return on ad spend) measures the revenue generated for every dollar spent to measure efficacy of the campaign.

Calculation: ROAS = Revenue/Spend

Revenue

The total revenue generated from a conversion, tracked & recorded based on revenue defined in Samsung's web conversion pixel added by user on the event/action being tracked.

Spend

Total amount spent in a campaign based on total impressions delivered & CPM for the campaign. If spend is higher than budget for a campaign, over delivery will be value add. You will only be charged for impressions delivered up to campaign's budget amount.

Calculation: Spend = Impressions * (CPM/1000)

State

Name of the State

Tracking Event

A tracking event is a specific action or event defined by user with a unique conversion pixel for tracking & recording conversions like making a purchase, filling a form, web visit.

Web Conversions

Number of conversions attributed to an impression within conversion window.

Year

Year