Report metrics
- 30 Sep 2024
- 3 Minutes to read
- DarkLight
Report metrics
- Updated on 30 Sep 2024
- 3 Minutes to read
- DarkLight
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The table below provides a description of the dimensions and metrics that you can include in a custom report.
Learn how to create and download a report to help you understand how your campaign is performing, or has performed after it has completed, in the create and download a report article.
Dimension or metric | Description |
Advertiser | Advertiser name |
Advertiser ID | Advertiser identifier |
Average Progress | Average progress measures how far the creative was viewed by the user on average. The value displayed is the exact percentage, not the percentile. |
Budget | Total budget for the campaign (in USD) per campaign plan. |
Campaign End Date | End date of the campaign |
Campaign ID | Campaign identifier |
Campaign name | Name of the campaign |
Campaign Start Date | Start date of the campaign |
Campaign Status | The status of the campaign. Can be one of: In-review, Needs attention, In setup, Ready,Active, Paused, Complete. |
Completed | The number of times a video was viewed to the end. |
Completion rate | The percentage of times a video was viewed to the end. |
Conversion rate | The percentage of conversions attributed to impressions within conversion window. Calculation: Conversion rate = (Web conversions/Impressions) * 100 |
Country | Country name |
CPA | CPA (cost per Action) is defined as the total cost for an attributed conversion. Calculation: CPA = Spend/Conversions |
CPM | CPM (cost per mille) is the cost per thousand impressions. |
Creative ID | Creative identifier |
Creative Name | Name of creative |
Creative Size | Size of the video creative |
Creative Type | Creative type |
Day | Date |
DMA | Designated Market Area |
Impressions | Number of times an ad Impression was served. |
Month | Month |
Reach | Reach is defined as number of unique devices that have been exposed to the ad at least once from targeted Audience. |
ROAS | ROAS (return on ad spend) measures the revenue generated for every dollar spent to measure efficacy of the campaign. Calculation: ROAS = Revenue/Spend |
Revenue | The total revenue generated from a conversion, tracked & recorded based on revenue defined in Samsung's web conversion pixel added by user on the event/action being tracked. |
Spend | Total amount spent in a campaign based on total impressions delivered & CPM for the campaign. If spend is higher than budget for a campaign, over delivery will be value add. You will only be charged for impressions delivered up to campaign's budget amount. Calculation: Spend = Impressions * (CPM/1000) |
State | Name of the State |
Tracking Event | A tracking event is a specific action or event defined by user with a unique conversion pixel for tracking & recording conversions like making a purchase, filling a form, web visit. |
Web Conversions | Number of conversions attributed to an impression within conversion window. |
Year | Year |
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