Reporting

This page provides you with an overview of the Samsung Ad Manager reporting module.

Ready to jump ahead and view the dashboard or generate a report? Jump ahead to learn about how to navigate the dashboard in the View and navigate the reporting dashboard article or how to create and download report in the Create and download a report article.

The Samsung Ad Manager reporting module has two features, a reporting dashboard and a report generator.

Learn more about these two features below.

Reporting dashboard

The reporting dashboard provides you with a holistic view of campaign performance and displays key metrics, trends and campaign details. Use the dashboard mid-campaign to monitor how your campaign is performing or use it after several campaigns have completed to measure how well they have performed.

Metrics

The four tiles across the top of the dashboard display the following metrics:

• Reach: Reach is the number of unique devices that have been exposed to the ad at least once from the Audience.

• Impressions: The value on the Impressions tile represents the number of times an Impression was served.

• Spend: Spend is the total amount spent in a campaign based on total impressions delivered and CPM for the campaign.

• Active campaigns: The number of active campaigns.

Trends

The trends graph captures impressions and spend for one or more campaigns. Trends can be illustrated on a daily, weekly or monthly basis.

You can customize the data on this chart by selecting one or more campaigns or by updating the study period to reflect a shorter or longer span of time.

Campaign detail

The campaign detail table lists key metrics for your campaign or campaigns including Impressions, CPM,  Spend, Reach, Conversion rate and CPA.

Learn how to navigate the dashboard in the View and navigate the reporting dashboard article.

Report generator

The report generator feature allows you to generate and download a report with either a preset or custom selection of metrics.

There are three types of reports:

• Delivery: Delivery reports capture key campaign delivery data including the campaign spend, the number of impressions and the unique users. Generate a delivery report mid or post campaign to capture campaign delivery performance.

• Web performance: Web performance reports capture key campaign performance metrics including CPA, spend, revenue, ROAS, Conversion rate, Web conversion and impressions. Generate a web performance report for Web traffic and Web conversion campaigns to measure and capture campaign success.

• Custom: Custom reports allow you to configure your own selection of dimensions and metrics. Learn more about the dimensions and metrics in the report metrics article

Learn how to create, configure and download a report in the Create and download a report article.