Glossary
A
Active
Campaign status. Your campaign will be assigned a status of active when it has launched.
Audience
A group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
Average progress
Average progress that shows on average how far the creative is allowed to play before being closed/stopped.
C
Campaign name
The campaign name is the name assigned to a campaign on the New Campaign form.
Find the name of your campaign on the Campaign Listing page.
Click the campaign name to display the Campaign Details page.
Find the name of your campaign on the Campaign Listing page.
Click the campaign name to display the Campaign Details page.
Campaign status
Campaigns are assigned a status in Ad Manager. The status tell you what stage of the campaign lifecycle it is in. A campaign can have one of the following statuses: In-review, Needs attention, In setup, ready, active, paused, complete.
Complete
Campaign status. Your campaign will be assigned status of complete as soon as it has reached the end date or expended the entire budget.
Completion rate
The percentage of times a video was viewed to the end.
Conversion
An action that is counted when someone interacts with your ad and then takes a pre-defined action. For example, when someone views your ad and then makes an online purchase.
Conversion rate
The percentage of conversions attributed to impressions within conversion window.
CPA
Cost per action. The total cost to the advertiser for a successful user conversion.
CPM
Cost per mille. The cost for one thousand impressions.
Creatives
A creative is an observable ad. Creatives are the material (image, video) used to generate leads and sell advertising for marketing which is developed and generated by art directors, creative directors and copywriters in advertising agency.
CTR
Click-through rate is the ratio of consumers who click on a specific link to the number of total consumers who view a page, email or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as effectiveness or email campaigns.
D
Declared URL
The URL for your business, for example, www.samsung.com.
I
Impression
An impression is an ad view. It is counted each time an ad is served.
In setup
Campaign status. Your campaign will be assigned a status of in-setup when our team is in the process of finishing campaign setup.
In-review
Campaign status. Your campaign will be assigned a status of in-review as soon as it is submitted. Campaigns in review will be evaluated by our team.
Interests and behaviors
Interests and behaviors are audience interests and behaviors that you want your campaign to target. For example, you can select NBA enthusiast to target an audience with an interest in the NBA.
N
Needs attention
Campaign status. Your campaign will be assigned a status of needs attention by our team if it is not ready to launch. Campaigns need attention if there is an issue with the creative or with forecasting. Our team will be in touch to help resolve the issue and get your campaign in tip top shape to launch.
P
Paused
Campaign status. Your campaign will be assigned a status of paused when it has stopped spending budget. A member of our team can pause a campaign in Ad Manager. A campaign may also be automatically paused if an issue was encountered while it was in progress, e.g., a creative is no longer valid.
R
Reach
Reach is defined as number of unique devices that have been exposed to the ad at least once from targeted audience.
Ready
Campaign status. Your campaign will be assigned a status of ready when it has successfully been reviewed and setup and is ready to launch.
ROAS
Return on ad spend. The revenue that is earned from campaign spend.
S
Spend
Total amount spent in a campaign based on total impressions delivered & CPM for the campaign. If spend is higher than the budget for a campaign, over delivery will be value add. You will only be charged for impressions delivered up to campaign’s budget amount.
W
Web conversion
Campaign goal aiming to drive valuable actions on your website. For example, you could use a web conversion campaign to drive website visitors to sign up for your newsletter.
Web traffic
Campaign goal aiming to send more people to a destination on your website.
