Create a campaign

Overview

This page guides you through the process of setting up a new campaign in the Samsung Ad Manager. Whether you're launching a brand-new campaign or building on existing strategies, the Create a Campaign feature provides a streamlined workflow to help you define your campaign objectives, target your desired audience, and allocate your budget effectively.

Before you begin

• Upload the creative(s) for your campaign. Learn more at Add a creative.

• Determine the objective for your campaign: learn more at Campaign objectives

  • Reach: Increase the number of users exposed to your ad.

  • Web traffic: Send users to a destination on your website.

  • Web conversion: Drive valuable actions on your website.

  • App promotion: Encourage targeted actions on your mobile app

Creating a campaign

The steps below cover all possible campaign objectives in one workflow. Choose the objective that fits your campaign needs and follow along for that campaign accordingly. Focus on the steps and options that apply to your specific campaign goals. This flexible approach helps you set up your campaign efficiently and effectively.

Follow the instructions below to learn how to create a campaign in Samsung Ad Manager.

Steps for all objectives

The steps below are to be followed for all campaign objectives.

1. Log into Ad Manager and click Campaigns.

2. Click +New Campaign.

3. Enter a name for your campaign.

4. Choose a campaign objective (Reach, Web traffic, Web conversion, or App Promotion).

Objective-specific steps

Find your chosen campaign objective and follow the corresponding steps. (Make sure you have completed steps 1 through 4 in the Steps for all objectives section first).

Reach: expand your audience reach

• Step 5: Toggle the Incremental Reach button "on" to find users you have not reached on your Linear TV advertising.

• Step 6: Set your budget (USD) and schedule.

• Step 7: Set your location.

• Step 8: Complete the Demographic section (Age, Gender, Language).

• Step 9: Select target audiences with interests and behaviors in line with your ad. Learn more at Interests and Behaviors Targeting.
  
  

• Step 10: Select an available audience or create a new audience to exclude from your campaign.  Learn more at Create a custom audience.

• Step 11: Select the Creatives drop-down menu and add creative assets.

• Step 12: Verify the information and select Create to submit your campaign.

Web Traffic & Web Conversion: drive website visits and boot website actions

• Step 5: Select a Samsung pixel and the number of viewing days in the Conversion measurement dialog box. (Learn more at Create a Samsung Pixel.)
  

  

• Step 6: Set your budget (USD) and schedule.

• Step 7:  In the Optimization & delivery section, the Maximize number of actions radial button is selected by default. Optionally, you can set a dollar amount for your Target CPA.
  
  
  

• Step 8: Choose your location from the drop-down menu.

• Step 9: Complete the Demographic section (Age, Gender, Language).

• Step 10: Select target audiences with interests and behaviors in line with your ad.

• Step 11: Select an available audience or create a new audience to exclude from your campaign.  Learn more at Create a custom audience.

• Step 12: Select the Creatives drop-down menu and add creative assets.

• Step 13: Verify the information and select Create to submit your campaign.

App Promotion: grow app engagement

• Step 5: Enter the App store URL, Mobile measurement partner, and the MMP impression tracking URL.

• Step 6: Set your budget (USD) and schedule.

• Step 7: Select optimization and delivery performance options.

• Step 8: Complete the Demographic section (Age, Gender, Language).

• Step 9: Select an available audience or create a new audience to exclude from your campaign.  Learn more at Create a custom audience.
  
  
  

• Step 10: Select the Creatives drop-down menu and add creative assets.

• Step 11: Verify the information and select Create to submit your campaign.

Next step:

Your campaign will appear on the Campaign listing page in the Review status. When the review process is complete, the status will change to Ready. Learn more at Campaign statuses.