Creatives

This page provides you with an overview of Samsung Ad Manager Creatives, the process to add them and an explanation of creative statuses.

Ready to add your creatives? Jump ahead to learn about how to add a creative in the Add a creative article.

Overview

Adding a creative is a 2 step process:

1. Complete the New Creatives form.

2. Submit it for review and approval.

All creatives undergo a review process to confirm that they meet our guidelines. Learn more about our creative review process in the Samsung creative guidelines article.

Creative review takes 2 to 3 business days.

Creative specifications

Upload your creatives as VAST ad tag URLs with the following properties:

• Video format: MP4

• Aspect ratio: 16:9

• Video duration: 15 to 120 seconds

Don’t have a VAST URL? We can help. Follow the instructions on the Contact Us article.

Creative statuses

Creatives are assigned a status in Samsung Ad Manager. The status tells you what stage of the creative review lifecycle your creative is in:

• In review: Your creative will be assigned a status of In review as soon as you submit the new creatives page. This status tells you that the creative asset is currently undergoing our review process.

  Note that adding an in review creative to a campaign will prevent the campaign from launching immediately. The campaign will launch as soon as the creative is approved.

• Approved: Your creative will be assigned a status of Approved after it has been reviewed and approved. You can add approved creatives to your campaigns.

• Rejected: Creatives are assigned a rejected status when they have failed the review process. Rejected creatives cannot be added to campaigns. Reach out to our support team for help with rejected campaigns - contact information is in the Contact Us article.