Create a custom audience

With the Audiences feature, you can upload your own list of users (emails, MAIDs, or IP addresses) to exclude specific audiences (e.g., existing customers or highly engaged viewers) in your campaigns. Samsung's system will match your uploaded audience list to Samsung TVs to ensure your ads reach the right audience, while avoiding those you've already targeted, which helps you make the most of your ad spend.

Getting access to Audiences

Before you can create your custom audience, you must first request access to the Audiences feature by reaching out to your Samsung representative and submitting a copy of your data privacy policy for approval. (This is a one-time request). Your Samsung representative will review your document or URL to ensure data and privacy requirements are satisfied (no private or sensitive information). Once approved, you will have access to the Audiences feature to create custom audiences in the Ad Manager application.

Preparing your audience file

Before you can create your custom audience, you must first create an audience file, which is a spreadsheet of the users you want to exclude based on the following identifiers: Emails/Hash Emails, Mobile Advertising IDs (MAIDS), and IP addresses.

Audience files must meet the following criteria:

• CSV format

• 1GB size limit

• Separate column for each ID: Emails/Hash Emails, Mobile Advertising IDs (MAIDS), and IP addresses

• Include content for one or more identifiers

• If you need help creating your file, you can download an example (sample_audience_upload.csv) below:

  sample_audience_upload

  273.18 KB

Important

Make sure to provide enough user identifier data in your audience file, so you can get adequate Samsung TV matches. Audiences with less than 100 matches display as unavailable.

Creating a custom audience

1. From the Ad Manager application, click Tools > Audiences.

2. Click New Audiences.

3. In the Upload Audiences form, enter an audience name.

4. Upload your audience file in the CSV format.

5. View and agree to Samsung's Audience Privacy Terms & Conditions by clicking the appropriate checkbox.

6. Click the expanded arrow to view the Data Upload Terms & Conditions.

   
   

7. Click Publish. Your audience is now populated in the New Audiences screen. Learn more at Audience Availability.
   

   Important

   If you don’t use an audience for a campaign within 180 days, it will be automatically deleted.

Audience availability

Processing an audience takes approximately three to six hours to complete. The various audience status options are below:

• Processing: System is matching uploaded IDs to Samsung TVs.

• Active: Audience is available to use for a campaign.

• Unavailable: Audiences with low matches.
  (< 100 matched IDs).

• Failed: Unable to process audience list, repeat upload process.

• Expired: Unused audiences of 180 days are deleted and displayed as Expired.

Deleting an audience

To delete an audience, click the Ellipsis dots next to the Date modified column for the audience you want to delete.

Important

Deleting an audience cannot be undone.

Next step:

• Apply your newly created custom audience to an existing campaign or a new campaign. Learn more at Create a Campaign.