Campaigns

Samsung Ads uses campaigns to help you define the overall plan and objectives for your advertising efforts. Campaigns include all the elements you need to launch a successful campaign, such as budget, target audiences, and demographic information.

This article is an overview of the different elements of campaigns and campaign statuses. To build a campaign, go to Create a campaign.

Overview

There are five steps to creating a campaign:

1. Select a campaign goal.

2. Set a budget and schedule.

3. Select your target audience.

4. Add a creative or creatives.

5. Submit for approval.

After you submit a campaign plan, our team will review it. The campaign review process takes 2 to 3 business days.

Your Samsung representative will be in touch about campaigns that fail the review process so that you can correct any issues and launch your campaign.

Campaign goals

The goal you select in Samsung Ad Manager should align with the goal of your advertising campaign. There are three goal options:

Your Samsung representative will reach out to you if you include a pixel request to provide you with a new pixel or the confirm the details of existing pixels.

Budget and schedule

The minimum campaign spend is $350 and the minimum campaign length is 7 days ($50 daily minimum). The maximum campaign length is 3 months.

Note that the earliest campaign start date is 3 business days after the current business day. This provides time for us to review your campaign.

Audience targeting

Use the location, demographic and interests and behaviors sections to target the audience of viewers you want to see your ad campaign.

Location allows you to target audiences in all of the United States or just in one or more individual states.

Demographics allows you to target three demographic elements:

• Age: Use age to target people of all ages or just particular preset age groups. Note that you cannot target audiences under 18 years of age.

• Gender: Use gender to target all genders or either male or female audiences.

• Language: Use language to target audiences who speak any language or specific languages.

Interests and behaviors allow you to target audiences with specific interests and behaviors. For example, music app lovers, Super Bowl viewers and or audiences interested in home improvement.

Creatives

Creatives are the files that you upload and are the ads that consumers will engage with during your campaign.

Upload your creatives before you create and submit a campaign. Like a campaign, creatives also pass through a review process to be sure that they meet our guidelines.

You can add creatives that are under review as well as creatives that have been approved to your campaign. Note that creatives that are added while under review and that do not pass the review process will prevent your campaign from launching. Your campaign will be assigned a status of Needs attention if this happens.

Learn more about creatives in the Creatives section.

Campaign statuses

A campaign’s status tells you what stage of the lifecycle your campaign is in. Find your campaign's status on the Campaign listing page that is displayed after you log in.