Campaign Forecasting

The Campaign Forecasting tool uses your campaign settings to predict the performance of your campaign. Based on the information you input and Samsung’s historical data, the tool estimates the number of TVs your campaign may reach, the range of impressions that can be delivered, and the overall likelihood of delivering your budget in full.

How Campaign Forecasting works

The tool generates estimates based on your budget, campaign duration, targeting settings, and Samsung’s inventory availability.

The results from Campaign Forecasting are estimates based off historical data and not a guarantee of future campaign outcomes.

To ensure live campaigns are on track to deliver your budget, you need to monitor the campaigns regularly.

How to use Campaign Forecasting

• First, you need to set the budget and schedule of your campaign to generate results. Campaign Forecasting will not work if you do not input this information.

• Initial estimates will be based on your budget, dates, and the default location targeting of the US from the campaign form.

• Changing your targeting, budget, or campaign duration will automatically update the estimates.

Estimated impressions

This section of the tool provides the likely range of impressions your campaign will deliver based on your budget, the estimated CPM of the platform, and the likely available impressions based on your campaign targeting.

Estimated Audience

Estimated Audience aims to forecast the number of unique TVs your campaign can potentially find.

This tool uses your campaign’s duration and looks back at historical TV availability (based on your targeting) to gauge the potential number of TVs available for the future.

Inventory availability

Inventory availability is a projection of your likelihood of delivering your budget in full, based on your targeting and estimated impressions.

Here is what the different Inventory availability results mean:

Narrow:

• Your targeting and/or the duration of your campaign are too small , which means there are likely too few impressions to meet the lowest end of your impression delivery estimate.

• While having a ‘narrow’ result will not block you  from launching your campaign, the tool recommends expanding your targeting. Having too narrow of an audience can limit your impressions.

Broad:

• Forecasting predicts your campaign has sufficient TVs and time to deliver your budget and the impression delivery estimate.

• Continue to monitor your campaign’s delivery to ensure it spends in full.